What we offer
DAVI Assessments
Independent digital marketing assessments for any context requiring an objective, evidenced view of digital value. Two engagement tiers — same rigour, scoped to your complexity.
DAVI Assessment — SME
A scored, benchmarked DAVI report with complete digital asset inventory, risk assessment, and strategic recommendations. Suited to M&A, performance review, or investment assessment.
Included
DAVI Assessment — Enterprise
The same methodology applied to larger, more complex businesses — multiple brands, international presence, extensive martech stacks. Scope is agreed individually.
Included
What we assess
Six components, every DAVI report
Each independently assessed and benchmarked. Not just a number — a structured picture of the digital estate.
Customer acquisition systems
Channel diversification, cost efficiency, transferability, attribution accuracy, and scalability.
Search visibility & organic performance
Organic traffic, keyword rankings, domain authority, and year-on-year growth trends.
Content & digital asset library
Website authority, published content, case studies, whitepapers — assets that compound over time.
Marketing technology & infrastructure
Platform maturity, data quality, documentation, and operational independence from individuals.
Customer database & CRM
Database quality, segmentation, consent documentation, engagement rates, and system integration.
Digital channel performance
ROI by channel, trend lines, benchmark comparisons, and balance of spend versus results.
Agency & in-house marketing reviews
Not involved in a transaction? We also provide standalone independent performance reviews — for businesses wanting an objective view of current activity without the bias of an agency assessing its own work.
Common questions
What you might be wondering
A score out of 100 across six weighted components, with sub-scores, sector benchmark comparisons, and a documented digital asset inventory. The report closes with a risk summary and recommendations, formatted for use alongside financial and legal documentation.
Read-only access to your analytics platform, Google Search Console, and primary advertising accounts. Granted via standard user-sharing and revocable at any time. We access no financial systems or platforms outside the agreed scope.
SME engagements typically run two to three weeks from discovery to final report. Enterprise varies by scope. If you have a deadline — for a transaction or board review — let us know at the outset.
We have no commercial relationship with any agency and nothing to sell after the assessment. Our independence is structural — no referral arrangements, no follow-on upsells. We are retained solely by the party commissioning the report.
Yes — that is precisely what it is designed for. The report format sits naturally alongside financial statements and legal documentation. You retain ownership and can share it with any party at your discretion.
Often more so. A limited digital presence is itself a finding with strategic significance. A DAVI score of 35 with clear commentary is more useful — in any context — than no assessment at all. We assess objectively; we do not penalise businesses for being at an earlier stage.
Weekly newsletter
The Invisible Balance Sheet
Every Thursday — what gets missed in digital marketing valuations, what gets measured, and why it matters. Independent insights with no sales agenda.