Compare the tiers
DAVI Assessments
Three engagement tiers, one methodology. Compare Baseline, Benchmark, and Enterprise side-by-side — find the depth that fits the decision you're commissioning the assessment for.
Three engagement tiers
Same methodology. Different depth, different decisions.
Each tier delivers an independent, sector-benchmarked assessment. The choice is about how much depth, debate, and deliverable formatting the decision you're making actually needs.
Tier 1
DAVI Baseline
For owner-operators and marketing managers who need an objective external check on whether their digital marketing is performing.
Includes
Tier 2
DAVI Benchmark
For CMOs, CFOs and Managing Directors commissioning independent review for board, capital, or agency-review contexts.
Includes
Add-ons available
Tier 3
DAVI Enterprise
For multi-brand, multi-entity, or international businesses. Same methodology, individually scoped to organisational structure.
Includes
Suited to
At a glance
The differences, side by side.
What we assess
Six components across the methodology.
Each component independently assessed and benchmarked. Baseline assesses three; Benchmark and Enterprise assess all six.
Customer acquisition systems
Channel diversification, cost efficiency, transferability, attribution accuracy, scalability.
Search visibility & organic performance
Organic traffic, keyword rankings, domain authority, year-on-year growth trends.
Content & digital asset library
Website authority, published content, case studies — assets that compound over time.
Marketing technology & infrastructure
Platform maturity, data quality, documentation, operational independence.
Customer database & CRM
Database quality, segmentation, consent, engagement, system integration.
Digital channel performance
ROI by channel, trend lines, benchmark comparisons, balance of spend versus results.
Common questions
What you might be wondering.
If you're a small business owner or marketing manager looking for an objective external check, Baseline is built for you. If you're a CMO, CFO or Managing Director needing independent, board-grade documentation, Benchmark is the right tier. If you're commissioning an assessment across multiple brands or entities, Enterprise is scoped individually. The comparison table above shows the differences side-by-side.
A score out of 100, plus sub-scores against either three components (Baseline) or six (Benchmark and Enterprise). Sector benchmark comparisons. Identified risks and prioritised recommendations. Benchmark and Enterprise also include a digital asset inventory and an executive debrief. The full methodology is documented on our how it works page.
Read-only access to your analytics platform, Google Search Console, and primary advertising accounts. Granted via standard user-sharing and revocable at any time. We access no financial systems or platforms outside the agreed scope.
Baseline takes two weeks from order to delivered PDF. Benchmark runs two to three weeks from discovery call to debrief. Enterprise varies by scope. If you have a deadline — for a transaction, board review, or budget cycle — let us know at the outset.
We have no commercial relationship with any agency and nothing to sell after the assessment. Our independence is structural — no referral arrangements, no follow-on upsells. We are retained solely by the party commissioning the report.
Yes — that is precisely what it is designed for. The report format sits naturally alongside financial statements and legal documentation. You retain ownership and can share it with any party at your discretion.
Often more so. A limited digital presence is itself a finding with strategic significance. A DAVI score of 35 with clear commentary is more useful — in any context — than no assessment at all. We assess objectively; we do not penalise businesses for being at an earlier stage.
Yes. If you start with a Baseline and decide you need the deeper assessment, the A$2,500 paid is credited toward a subsequent Benchmark engagement (so the marginal cost is A$5,000 rather than the full A$7,500). The credit applies if commissioned within six months of Baseline delivery.
Ready to start?
Order a Baseline now if it fits the question. Order a Benchmark or request an Enterprise scope if you need the deeper engagement.
Weekly newsletter
The Invisible Balance Sheet
Every Thursday — what gets missed in digital marketing valuations, what gets measured, and why it matters. Independent insights with no sales agenda.