How it works
A structured process. A clear output. No ambiguity.
Every DAVI assessment uses the same methodology — six weighted components, independently scored and benchmarked against your sector. The depth, timing, and deliverables vary by tier; the structural rigour does not.
The engagement process
Two paths through the same methodology.
Baseline is a structured self-service product, delivered as a PDF report. Benchmark and Enterprise are advisory engagements with discovery, debrief, and tailored scoping. The methodology is identical; the depth and the touchpoints differ.
Tier 1
DAVI Baseline
Order & questionnaire
Order via the site, complete a short structured questionnaire about the business, and grant read-only access to your analytics, Search Console, and primary ad account.
Independent assessment
Three core DAVI components reviewed using platform data and automated benchmarking against businesses your size. No client input during this phase (unless clarification needed).
Report delivered
A 12-page PDF with your DAVI Baseline score, sector benchmark, top three risks, and top three priorities — emailed directly. 45min debrief; the report + debrief is the entire deliverable.
Tier 2 & 3
DAVI Benchmark & Enterprise
Discovery call
A 30-minute conversation to understand your situation, confirm the scope is appropriate, and answer any questions about the process. No commitment required at this stage.
Scoping & access setup
We confirm the scope, agree deliverables, and issue a read-only access request for your analytics platforms, Google Search Console, and advertising accounts. Enterprise scope agreed individually.
Independent assessment
All six DAVI components systematically reviewed using platform data, benchmarking datasets, and documented analysis. Enterprise engagements include any agreed custom scope. No input from the client during this phase.
Draft report preparation
Findings compiled into the formatted DAVI report — scored, benchmarked, with risk register and prioritised recommendations. A complete draft is prepared before any client review.
Review & feedback
The draft is shared for factual review. You may flag any data inaccuracies or context we may have missed. Assessment conclusions and scores are not subject to negotiation — but accuracy matters.
Final report & debrief
The finalised report is delivered. A debrief session walks through findings and ensures the report is understood and ready for use by all relevant parties — board, leadership team, advisers, or buyer.
Scoring methodology
Six components. One independent score.
Each component independently assessed and weighted. Your score is benchmarked against comparable businesses in your sector — so you see where you stand relative to the market, not just an absolute number.
Customer acquisition systems
Channel diversification, acquisition cost efficiency, transferability, attribution accuracy, and scalability.
Included in Baseline
Search visibility & organic performance
Organic traffic, keyword rankings, domain authority, and year-on-year growth trends.
Included in Baseline
Content & digital asset library
Website authority, published content, case studies, whitepapers — assets that compound in value over time.
Marketing technology & infrastructure
Platform maturity, data quality, documentation, and operational independence from individuals.
Customer database & CRM
Database quality, segmentation, consent documentation, engagement rates, and system integration.
Digital channel performance
ROI by channel, trend lines, benchmark comparisons, and balance of spend versus results.
Included in Baseline
Baseline assesses three components — Customer acquisition, Search visibility, and Digital channel performance. Benchmark and Enterprise assess all six. Weights shown are indicative; final weightings are applied based on business type and context.
What you receive
The deliverable scales with the tier.
Baseline is the structured PDF report. Benchmark adds depth, debrief, and an inventory format suitable for transactions. Enterprise adds custom scope across all six components.
Tier 1
DAVI Baseline includes
Baseline DAVI score
A score out of 100 across three weighted components, with sub-scores for each.
Sector benchmark
Your score set against comparable businesses your size, sourced from our benchmarking data.
Top three risks
The three highest-priority risks identified across the components assessed.
Top three priorities
The three highest-impact actions to address, sequenced and vendor-neutral.
12-page PDF report
A formatted report you can read in 15 minutes, share at your discretion, and act on without further engagement.
Tier 2 & 3
DAVI Benchmark & Enterprise include
Full DAVI score & sub-scores
Overall score out of 100, plus individual scores for each of the six components with weighted sub-analysis.
Sector benchmark comparisons
Your scores set against comparable businesses, so all parties can see relative strength or weakness — not just an absolute number.
Digital asset inventory
A structured record of every digital asset assessed — platforms, accounts, content, data — formatted alongside legal and financial documentation.
Risk register
Identified risks across each component — channel dependency, platform obsolescence, data compliance gaps, key-person reliance.
Strategic recommendations
Prioritised actions for whoever takes ownership of the digital infrastructure next — buyer, new management, or existing team.
Executive debrief
A session to walk through findings, answer questions, and ensure the report is understood by all parties who need to use it.
Add-ons available
Competitor benchmark, channel deep-dive, board presentation pack, and re-benchmark in 12 months — commissioned at engagement or after delivery.
Independence
Independence is easy to claim. Here is what it means in practice.
No agency relationships
We have no commercial relationships with any marketing agency — no referral fees, no preferred partner arrangements, no follow-on services to sell. We are retained only by the party commissioning the report.
No financial interest in the outcome
We are paid a fixed fee for the assessment. We have no stake in transaction value, no equity arrangements with vendors, and no incentive to shade findings in either direction.
One client, one report
The report is prepared for the commissioning party only. It is not shared with any other party without your explicit instruction. We do not provide informal briefings outside the agreed process.
Ready to start?
If a Baseline fits the question, you can order one directly. If you're considering Benchmark or Enterprise, a 30-minute discovery call confirms the right scope before commissioning.
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