How it works
A structured process. A clear output. No ambiguity.
Every DAVI assessment follows the same methodology — independently conducted, benchmarked against your sector, and delivered as a professional report formatted for real-world use.
The engagement process
Six stages, from enquiry to final report
Discovery call
A 30-minute conversation to understand your situation, confirm the scope is appropriate, and answer any questions about the process. No commitment required at this stage.
Scoping & access setup
We confirm the scope, agree deliverables, and issue a read-only access request for your analytics platforms, Google Search Console, and advertising accounts.
Independent assessment
The core assessment work. All six DAVI components are systematically reviewed using platform data, benchmarking datasets, and documented analysis. No input from the client during this phase.
Draft report preparation
Findings are compiled into the formatted DAVI report — scored, benchmarked, with risk assessment and recommendations. A complete draft is prepared before any client review.
Review & feedback
The draft is shared for factual review. You may flag any data inaccuracies or context we may have missed. Assessment conclusions and scores are not subject to negotiation — but accuracy matters.
Final report & debrief
The finalised report is delivered. A debrief session walks through all findings and ensures the report is understood and ready for use by all relevant parties.
Scoring methodology
How the DAVI score is constructed
Six components, each independently assessed and weighted. Your score is benchmarked against comparable businesses in your sector — so you see where you stand relative to the market, not just an absolute number.
Channel diversification, acquisition cost efficiency, transferability, attribution accuracy, and scalability.
Organic traffic, keyword rankings, domain authority, and year-on-year growth trends.
Website authority, published content, case studies, whitepapers — assets that compound in value over time.
Platform maturity, data quality, documentation, and operational independence from individuals.
Database quality, segmentation, consent documentation, engagement rates, and system integration.
ROI by channel, trend lines, benchmark comparisons, and balance of spend versus results.
Weights shown are indicative. Final weightings are applied based on business type and context.
What you receive
The DAVI report — what's inside
A professionally formatted document designed to be read alongside financial and legal due diligence. Not a slideshow. Not a summary email. A structured assessment report.
DAVI score & sub-scores
An overall score out of 100, plus individual scores for each of the six components with weighted sub-analysis.
Sector benchmark comparisons
Your scores set against comparable businesses — so all parties can see relative strength or weakness, not just an absolute number.
Digital asset inventory
A structured record of every digital asset assessed — platforms, accounts, content, data — in language that sits naturally alongside legal documentation.
Risk assessment
Identified risks across each component — channel dependency, platform obsolescence, data compliance gaps, key-person reliance.
Strategic recommendations
Prioritised actions for whoever takes ownership of the digital infrastructure next — whether buyer, new management, or existing team.
Post-report debrief
A session to walk through findings, answer questions, and ensure the report is understood by all parties who need to use it.
Independence
What structural independence actually means
Independence is easy to claim. Here is what it means in practice.
No agency relationships
We have no commercial relationships with any marketing agency — no referral fees, no preferred partner arrangements, no follow-on services to sell. We are retained only by the party commissioning the report.
No financial interest in the outcome
We are paid a fixed fee for the assessment. We have no stake in the transaction value, no equity arrangements, and no incentive to shade findings in either direction.
One client, one report
The report is prepared for the commissioning party only. It is not shared with any other party without the client's instruction. We do not provide informal briefings outside the agreed process.
Ready to start?
Book a 30-minute discovery call — no commitment, no sales pitch. We'll establish whether a DAVI assessment is right for your situation and answer any questions about the process.
Weekly newsletter
The Invisible Balance Sheet
Every Thursday — what gets missed in digital marketing valuations, what gets measured, and why it matters. Independent insights with no sales agenda.