For CMOs, CFOs and Managing Directors
When the people doing the work review the work, you already know the answer.
Marketing is the largest discretionary line on most P&Ls without an independent review process. A DAVI benchmark closes that gap - structurally separated from your team and your agency, scored against your sector, and formatted for the board presentation, the budget meeting, or the agency review.
Where it applies
One assessment. Three executive lenses.
Same methodology, same report format — framed around the decision the commissioning executive is preparing to make.
For the CMO
Performance defence — or recalibration.
When marketing strategy is under board scrutiny, you need a sector-benchmarked view that isn't coming from inside the team. A DAVI benchmark gives you evidenced ground — to defend the current direction, or recalibrate before someone else does.
For the CFO
Capital allocation, evidenced.
Marketing is often the largest discretionary line on the P&L without a structural review process. A DAVI benchmark applies the same evidentiary standard to marketing spend that finance applies to every other material allocation — independent, scored, benchmarked.
For the Managing Director
Strategic clarity before the next decision.
Whether you're reviewing the agency, navigating a marketing transition, or checking that marketing spend reflects the strategy, an independent benchmark gives you a clean baseline — not influenced by the people whose work is being assessed.
Methodology
Six components. One independent score.
Every DAVI benchmark assesses the same six areas of digital marketing infrastructure — scored, sub-scored, and benchmarked against comparable businesses in your sector. Not an opinion. A structured evidence base.
What you receive
The benchmark report — what's inside.
A professionally formatted document designed to be read alongside management reporting and board materials. Not a slideshow. Not a summary email. A structured assessment report.
DAVI score & sub-scores
Overall score out of 100, plus individual scores for each of the six components with weighted sub-analysis.
Sector benchmark comparisons
Your scores set against comparable businesses, so all parties can see relative strength or weakness — not just an absolute number.
Channel-level performance
ROI by channel, attribution accuracy, and the balance of spend versus results across your active channels.
Risk register
Channel dependency, platform obsolescence, data compliance gaps, key-person reliance — identified and prioritised.
Prioritised recommendations
Actionable, sequenced, and vendor-neutral. We do not recommend specific agencies or platforms, and have no commercial arrangements with any.
Executive debrief
A session to walk through the findings with whichever stakeholders — board, leadership team, incoming hire — need to act on them.
Independence
Independence is easy to claim. Here is what it means in practice.
No agency relationships
We have no commercial relationships with any marketing agency — no referral fees, no preferred partner arrangements, no follow-on services to sell. We are retained only by the party commissioning the report.
No financial interest in the outcome
We are paid a fixed fee for the assessment. We have no stake in budget decisions made afterwards, no equity arrangements with vendors, and no incentive to shade findings in either direction.
One client, one report
The report is prepared for the commissioning party only. It is not shared with the agency, the marketing team, or any third party without your explicit instruction.
Pricing
Fixed fee. Modular add-ons.
The Benchmark sits in the middle of NetAppraise's three-tier structure — built specifically for executive-level commissioning where board-grade documentation is the deliverable.
Base engagement
DAVI Benchmark
Optional add-ons
Pricing confirmed at scoping. Available individually or bundled.
1–3 named competitors scored against your business using publicly available data.
One channel reviewed intensively with detailed recommendations.
Slide-deck version of findings, formatted for board pack inclusion.
Locked-in follow-up assessment showing year-on-year movement.
Also in the tier ladder
↓ Smaller starting point
DAVI Baseline
Three-component check, sector-benchmarked, formatted PDF report. Built for owner-operators and marketing managers who need an objective external check. Fee credited toward a future Benchmark engagement within six months.
Order a Baseline →↑ Larger engagement
DAVI Enterprise
Same methodology, scoped individually for multi-brand or multi-entity organisations. Built for group leadership, private equity portfolio review, and international businesses with significant complexity.
Request a scope →Common questions
What you might be wondering.
The Baseline assessment (A$2,500) covers three of the six DAVI components and delivers a 12-page formatted report — built for owner-operators and marketing managers who need an objective external check. The Benchmark assessment (A$7,500) covers all six components, includes a discovery call and executive debrief, and is formatted for board-grade documentation. If you're commissioning on behalf of a board or executive team, the Benchmark is the correct tier; the Baseline is built for a different decision context. The fee from a Baseline is credited toward a Benchmark engagement if commissioned within six months.
Not unless you tell them. Read-only access to analytics, Search Console, and ad accounts is granted via standard user-sharing — typically by an internal team member. We have no contact with the agency during the assessment, and the report is shared only with you.
A marketing audit is generally conducted by another agency — usually one that wants the work afterwards. A DAVI benchmark is structurally independent: no follow-on services, no preferred partners, fixed fee, scored output benchmarked against comparable businesses. The report is the deliverable, not a sales document.
The findings are the findings. We assess objectively and document evidence. What you do with the report — defend, recalibrate, or restructure — is a decision for you and the board. Our role is to give you a defensible, evidenced view, not to shape the outcome.
Yes — prioritised, sequenced, and vendor-neutral. We do not recommend specific agencies, platforms, or vendors, and we have no commercial arrangements with any. The recommendations identify what needs to be addressed, in what order, and at what level of investment.
Yes. The report is yours. It is formatted to be read alongside management reporting and is suitable for board packs, agency briefings, or onboarding documentation. Distribution is at your discretion.
Two to three weeks from discovery to final report for SME engagements. If you have a deadline — board meeting, budget cycle, agency review — let us know at the outset.
Ready for an independent view?
Book a 30-minute discovery call. No commitment, no sales pitch — a structured conversation to confirm whether a DAVI benchmark fits your situation, timeline, and decision context.
Weekly newsletter
The Invisible Balance Sheet
Every Thursday — what gets missed in digital marketing valuations, what gets measured, and why it matters. Independent insights with no sales agenda.