About NetAppraise
Independent digital marketing assessments. No agency relationships, no conflicts.
NetAppraise provides a single objective layer in business transactions and marketing reviews — the independent assessment that all parties can rely on.
Who we work with
Where we sit in a transaction
Every business sale involves multiple parties with different information needs. NetAppraise provides a single independent layer that all of them can rely on.
Business buyer
Acquiring a business
Understand the digital infrastructure you're inheriting — and what it will cost to maintain or improve.
Independent assessment
NetAppraise
A scored, benchmarked digital asset report — formatted for M&A documentation and professional use.
Business seller
Selling a business
Document and evidence the digital assets that support your asking price — in language a buyer can verify.
Broker & accountant
Managing the transaction
A professional report for the information memorandum — readable without technical translation.
Marketing teams
Agency & in-house review
An unbiased view of current performance — without an agency assessing its own work.
Independence
What structural independence actually means
Independence is easy to claim. Here is what it means in practice.
No agency relationships
We have no commercial relationships with any marketing agency — no referral fees, no preferred partner arrangements, no follow-on services to sell. We are retained only by the party commissioning the report.
No financial interest in the outcome
We are paid a fixed fee for the assessment. We have no stake in the transaction value, no equity arrangements, and no incentive to shade findings in either direction.
One client, one report
The report is prepared for the commissioning party only. It is not shared with any other party without the client's instruction. We do not provide informal briefings outside the agreed process.
About the assessor
Your independent assessor
With over 25 years in digital marketing and management, including founding and operating a leading B2B digital marketing agency in Sydney, I understand both sides of the client-agency relationship.
Background
Experience
25+ years in digital marketing
Founded
B2B agency, Sydney
Independence
No agency or referral arrangements
Membership
CBD Sydney Chamber of Commerce
Qualifications
Masters Applied Statistics — Swinburne Diploma Financial Markets — FSIA Certified Digital Analyst — DAA Salesforce Certified Consultant Google Certified Analyst Agile Project Management Practitioner"Our only commercial interest is the accuracy of the assessment. We have no stake in the transaction and nothing to sell you afterwards."
Start with a discovery call
A 30-minute call to understand your situation and establish whether a DAVI assessment is the right step. No commitment required.