About NetAppraise
Independent digital marketing assessments. No agency relationships, no conflicts.
NetAppraise provides a single objective layer in business transactions and marketing reviews — the independent assessment that all parties can rely on.
Who we work with
Where independent assessment matters.
NetAppraise sits as a single independent layer between businesses and the digital marketing they invest in — serving four distinct stakeholder types with one consistent, structurally separated assessment.
Business owner
Selling, evaluating, or recapitalising
Document and evidence the digital assets that support an asking price — in language a buyer or investor can verify independently.
Independent assessment
NetAppraise
A scored, benchmarked digital assessment commissioned by one party — readable and defensible to all.
Acquirer or investor
Pre-purchase due diligence
Understand the digital infrastructure being inherited — and what it will cost to maintain or improve — before settlement.
Adviser or broker
Supporting the transaction
A professional report for the information memorandum or board pack — readable without technical translation.
Marketing leadership
Executive review and board reporting
An independent view of marketing performance for CMOs, CFOs and MDs — without an agency or internal team assessing its own work.
Independence
What structural independence actually means
Independence is easy to claim. Here is what it means in practice.
No agency relationships
We have no commercial relationships with any marketing agency — no referral fees, no preferred partner arrangements, no follow-on services to sell. We are retained only by the party commissioning the report.
No financial interest in the outcome
We are paid a fixed fee for the assessment. We have no stake in the transaction value, no equity arrangements, and no incentive to shade findings in either direction.
One client, one report
The report is prepared for the commissioning party only. It is not shared with any other party without the client's instruction. We do not provide informal briefings outside the agreed process.
About the assessor
Your independent assessor
With over 30 years in digital marketing and management, including founding and operating a leading B2B digital marketing agency in Sydney, I understand both sides of the client-agency relationship.
Background
Experience
30 years in digital marketing
Founded
B2B agency, Sydney
Independence
No agency or referral arrangements
Membership
CBD Sydney Chamber of Commerce
Qualifications
Masters Applied Statistics — Swinburne Diploma Financial Markets — FSIA Certified Digital Analyst — DAA Salesforce Certified Consultant Google Certified Analyst Agile Project Management Practitioner"Our only commercial interest is the accuracy of the assessment. We have no stake in the transaction and nothing to sell you afterwards."
Start with a discovery call
A 30-minute call to understand your situation and establish whether a DAVI assessment is the right step. No commitment required.