Digital Asset Value Index (DAVI)
The independent assessment of your digital marketing and what it's actually worth.
An independent, sector-benchmarked score - delivered through three engagement tiers, from a baseline check to a full executive review, chosen to fit the decision being made.
Marketing is the largest discretionary line on most P&Ls without an independent review process. The DAVI assessment closes that gap.
Three tiers of independent assessment
Choose the tier that fits the decision.
Same methodology across all three. Same independence. Scoped to the question being asked, the buyer commissioning it, and the audience reading it.
Tier 1
DAVI Baseline
Where do we stand right now?
A structured assessment of three core marketing components. Automated benchmarking against businesses your size. Top three risks, top three priorities. Two weeks. PDF report.
Suited to
Tier 2
DAVI Benchmark
How do we compare against peers?
Full six-component assessment, sector-benchmarked, with executive debrief. For CMOs, CFOs and MDs commissioning independent review for board, capital, or agency-review contexts.
Suited to
Tier 3
DAVI Enterprise
Scoped to our complexity.
For multi-brand, multi-entity, or international businesses. Same methodology, individually scoped to organisational structure. Add-ons available across all components.
Suited to
Where it applies
The questions each tier answers.
Same methodology, different decisions. Each context calls for a different depth of assessment — and a different tier.
Strategy & agency review
Agency review or strategy reset
A clean baseline before changing agencies, hiring a new marketing leader, or resetting strategy. Independent, evidenced ground to support whichever decision follows.
Business transactions
M&A due diligence
Buying or selling a business with significant digital infrastructure. The assessment documents digital assets alongside financial statements, identifies risk before settlement, and supports asking-price evidence.
Executive review
Board, budget, or capital review
An independent view of whether marketing investment is performing, free of agency bias or internal defensiveness. Suited to CMOs, CFOs and MDs presenting to a board or audit committee.
Six components. One independent score.
Every DAVI report assesses the same six areas of digital marketing infrastructure — scored, sub-scored, and benchmarked against comparable businesses in your sector. Not an opinion. A structured evidence base.
See the full methodology"The NetAppraise assessment revealed $250K in digital assets we hadn't been able to traditionally value. That documentation directly contributed to achieving our target sale price."
"Partnering with NetAppraise gives my clients confidence that every aspect of value is being captured. It's become part of my standard service offering."
"NetAppraise revealed our strategy was fundamentally flawed. We switched agencies and saw 40% better results within six months, at lower cost."
Weekly newsletter
The Invisible Balance Sheet
Every Thursday — what gets missed in digital marketing valuations, what gets measured, and why it matters. Independent insights with no sales agenda.